Kerrymaid, the dairy expert brand for over 30 years, has announced the launch of its new Cheddar Cheese Sauce. This “Cheddalicious” launch will add excitement to menus across the hospitality sector, delivering a rich, cheesy flavour to a wide range of dishes. It is conveniently packed and can be stored ambient until use. The launch is the biggest to date for the brand and highlights Kerrymaid’s commitment to supporting culinary excellence and innovation within the foodservice industry.
With research highlighting cheese as a top ingredient for enhancing taste and creaminess[1], Kerrymaid’s Cheddar Cheese Sauce, made with real cheddar cheese, offers chefs and caterers exceptional convenience and versatility. From classic comfort food like nachos and loaded fries to gourmet mac & cheese, it offers endless possibilities for chefs and foodservice operators, enhancing net profit by at least 40% by upselling regular fries to cheese fries[2].
Perfect for busy kitchens and those facing skills shortages, Kerrymaid’s Cheddar Cheese Sauce delivers consistently delicious results every time, without the need for time-consuming scratch cooking. Its ambient storage and long shelf life free up valuable refrigerator space, while the easy-tear, pourable format streamlines service. It is ready to use straight from the pack and is also microwave and bain-marie stable. Gluten-free, palm oil free, and halal suitable, the sauce also caters to diverse dietary needs, making it easy to integrate into menus.
Karen Heavey, Senior Brand Manager at Kerrymaid, commented on the launch: “We are incredibly excited to introduce our new Cheddar Cheese Sauce. We understand the demands of busy kitchens and the importance of delivering exceptional flavour and quality. This product offers unparalleled convenience, versatility and, of course, that irresistible ‘Cheddalicious’ goodness with cheddar cheese. We believe it will become a staple for chefs looking to enhance their dishes and create truly satisfying customer experiences.”
Kerrymaid is supporting the launch of its Cheddar Cheese Sauce with a comprehensive marketing campaign designed to reach foodservice professionals nationwide. The campaign includes ‘Cheddalicious’ on Tour featuring a fully branded sampling trailer, a targeted social media campaign and dedicated sampling activation at key trade events through the year. These initiatives will provide operators with numerous opportunities to experience the product’s versatility and profit potential firsthand.
Kerrymaid Cheddar Cheese Sauce is available now to foodservice operators nationwide. For more information about the product and Kerrymaid’s full range of culinary solutions, click here.
[1] Verified Market Research, CHEESE SAUCE GLOBAL MARKET SIZE, STATUS AND FORECAST TO 2031, 2022-2031
[2] Upsell fries to cheese fries – A leading QSR chain who sells regular fries at €3.95 & at cheese fries €5.50
